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Unit price: 4.50
Buy two for only 10.00!
One of the big chain stores in Norway was recently caught in several cases of this kind of advertising. When confronted by journalists, the store owners insisted that the cash register would charge only 9.00 for two. I am not at all trusting that it was the case the day before the journalists turned up 
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Voted Product of the Year.
The best ever was Gerald Ratner's "Because it's crap". The company soon sank without trace. 
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Don't say anything about the Crap[^]. It rarely lets you down, but my favorite is the Crap 27SL.
I have lived with several Zen masters - all of them were cats.
His last invention was an evil Lasagna. It didn't kill anyone, and it actually tasted pretty good.
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Gluten free, Non-GMO sheet metal.
To err is human. Fortune favors the monsters.
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Statements which are true whether they say so or not, such as
"Space is limited" (when it's an on-site event or similar)
"Quantities are limited" (when it's a physical item)
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Chemical free[^]
"These people looked deep within my soul and assigned me a number based on the order in which I joined."
- Homer
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JD Power award.
That must be easy to get.
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Not exactly advertising, but sort of related:
Norway does not accept nuclear weapons on its ground. USA very much wants to establish advance stores (or whatever the correct term is!) of military equipment in Norway for fighting The Great Enemy - including atomic bombs. We agree to advance stores of conventional equipment, but not nuclear weapons.
When this was discussed in media a couple of decades ago, one town after the other declared themselves as 'atom free zones'. It was pointed out that this would make those town awfully empty.
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Quality product!
High or low is not specified, but low is most likely.
Made with 100% xxxx.
Could also include xxxx which is not 100%.
Could also claim that the xxxx which is not 100 % contains some 100% xxxx and so it IS made with 100% xxxx! So does not even have 100% xxxx added as a separate ingredient.
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Like:
Floor washing product with 100% natural lemon.
but
Lemon drink with 5% natural lemon.
?
M.D.V. 
If something has a solution... Why do we have to worry about?. If it has no solution... For what reason do we have to worry about?
Help me to understand what I'm saying, and I'll explain it better to you
Rating helpful answers is nice, but saying thanks can be even nicer.
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And the other 95% is NOT water and sugar.
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A friend of mine describe his home made product as '4% water'.
He doesn't advertise it in media, though.
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Nelek wrote: Lemon drink with 5% natural lemon.
Our local brewery (for both alcoholic and non-alcoholic drinks) were forbidden to market their lemon soda as 'Real lemon soda'. They objected: Sure, you can't claim that is is a 'lemon drink' unless it contains at least 5% lemon. Their 'Lemmy' soda contained 8% lemon!
After three quarters of a year, the court decided to let them sell their 'Lemmy' again, provided they market it as 'Lemon soda' - not as 'Real lemon soda' ...
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Vine Ripened
as opposed to in a test tube?
PartsBin an Electronics Part Organizer - An updated version available!
JaxCoder.com
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This is actually a thing--
You pick the fruit before it's ripe, and expose it to ethylene gas to ripen it.
You can do this yourself by putting unripe apples in a paper bag with a ripe banana, apple, or other fruit. The ripe apple gives off ethylene that hastens the ripening of the other apples.
It's also the reason why one bad apple can spoil a barrel of them. 
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When the salesguy tries to persuade you this is the same type of mattress NASA uses for its astronauts.
OK, but I'm never going to bring this mattress in a zero-G environment. How is this bullet-point of any value to me?
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Premium
Deluxe
Luxury
>64
Some days the dragon wins. Suck it up.
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Custom
I drive a Ford Transit Custom. Sure, when I bought it, I did select options. You do that whatever car you buy.
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"It's Homeopathic!" - meaning that through a series of dilutions, there may not be a single atom of the active ingredient in what you buy. Homeopathic dilutions - Wikipedia[^]
Similarly, wood finishing products that claim to be Tung Oil can get by without having any actual tung oil in them.
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New and Improved!
It may be new but it doesn't mean that it's improved.
<cough>New Coke</cough>
Kelly Herald
Software Developer
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Or "New, improved, original recipe" If it is the original recipe then it is unchanged so is not ne or improved.
Salt and Vinegar Crisps: No Preservatives (sorry - what do they think salt or vinegar is?)
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Visiting a friend running an ice cream stand, I laughed at his cans of pineapple ice cream topping (actually, I never tasted pineapple topping on ice cream, but apparently there is a market for it), marked 'New improved formula!' The contents declaration read: 'Crushed pineapple, sugar, water'. What is there to make any great new 'improved formula' in crushed pineapple, sugar and water?
My friend took my reaction as a grave insult. Maybe they had removed something. Maybe the amount of sugar was changed. Who was I to pretend to know anything about how to make a pineapple soft ice topping?
Oh well. I caved in and left him with his confidence that there had been a real improvement in the formula of that ice cream topping, of great significance to his ice cream stand.
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Publicly announced shrinkflation: Smaller pack - same great taste!
In my opinion, for quite a lot of cheese, 'Best before' should be replaced with 'Best after' (without changing the date).
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As shown on TV
(I never owned a TV set. And if I did: So what?)
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The BIG lie
This item is in 10 peoples cart
ONLY 3 remain available
REVISIT the link 1 hour latter
same message with the same stats
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