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Not exactly advertising, but sort of related:
Norway does not accept nuclear weapons on its ground. USA very much wants to establish advance stores (or whatever the correct term is!) of military equipment in Norway for fighting The Great Enemy - including atomic bombs. We agree to advance stores of conventional equipment, but not nuclear weapons.
When this was discussed in media a couple of decades ago, one town after the other declared themselves as 'atom free zones'. It was pointed out that this would make those town awfully empty.
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Quality product!
High or low is not specified, but low is most likely.
Made with 100% xxxx.
Could also include xxxx which is not 100%.
Could also claim that the xxxx which is not 100 % contains some 100% xxxx and so it IS made with 100% xxxx! So does not even have 100% xxxx added as a separate ingredient.
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Like:
Floor washing product with 100% natural lemon.
but
Lemon drink with 5% natural lemon.
?
M.D.V.
If something has a solution... Why do we have to worry about?. If it has no solution... For what reason do we have to worry about?
Help me to understand what I'm saying, and I'll explain it better to you
Rating helpful answers is nice, but saying thanks can be even nicer.
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And the other 95% is NOT water and sugar.
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A friend of mine describe his home made product as '4% water'.
He doesn't advertise it in media, though.
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Nelek wrote: Lemon drink with 5% natural lemon. Our local brewery (for both alcoholic and non-alcoholic drinks) were forbidden to market their lemon soda as 'Real lemon soda'. They objected: Sure, you can't claim that is is a 'lemon drink' unless it contains at least 5% lemon. Their 'Lemmy' soda contained 8% lemon!
After three quarters of a year, the court decided to let them sell their 'Lemmy' again, provided they market it as 'Lemon soda' - not as 'Real lemon soda' ...
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Vine Ripened
as opposed to in a test tube?
PartsBin an Electronics Part Organizer - An updated version available!
JaxCoder.com
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This is actually a thing--
You pick the fruit before it's ripe, and expose it to ethylene gas to ripen it.
You can do this yourself by putting unripe apples in a paper bag with a ripe banana, apple, or other fruit. The ripe apple gives off ethylene that hastens the ripening of the other apples.
It's also the reason why one bad apple can spoil a barrel of them.
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When the salesguy tries to persuade you this is the same type of mattress NASA uses for its astronauts.
OK, but I'm never going to bring this mattress in a zero-G environment. How is this bullet-point of any value to me?
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Premium
Deluxe
Luxury
>64
Some days the dragon wins. Suck it up.
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Custom
I drive a Ford Transit Custom. Sure, when I bought it, I did select options. You do that whatever car you buy.
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"It's Homeopathic!" - meaning that through a series of dilutions, there may not be a single atom of the active ingredient in what you buy. Homeopathic dilutions - Wikipedia[^]
Similarly, wood finishing products that claim to be Tung Oil can get by without having any actual tung oil in them.
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New and Improved!
It may be new but it doesn't mean that it's improved.
<cough>New Coke</cough>
Kelly Herald
Software Developer
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Or "New, improved, original recipe" If it is the original recipe then it is unchanged so is not ne or improved.
Salt and Vinegar Crisps: No Preservatives (sorry - what do they think salt or vinegar is?)
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Visiting a friend running an ice cream stand, I laughed at his cans of pineapple ice cream topping (actually, I never tasted pineapple topping on ice cream, but apparently there is a market for it), marked 'New improved formula!' The contents declaration read: 'Crushed pineapple, sugar, water'. What is there to make any great new 'improved formula' in crushed pineapple, sugar and water?
My friend took my reaction as a grave insult. Maybe they had removed something. Maybe the amount of sugar was changed. Who was I to pretend to know anything about how to make a pineapple soft ice topping?
Oh well. I caved in and left him with his confidence that there had been a real improvement in the formula of that ice cream topping, of great significance to his ice cream stand.
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Publicly announced shrinkflation: Smaller pack - same great taste!
In my opinion, for quite a lot of cheese, 'Best before' should be replaced with 'Best after' (without changing the date).
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As shown on TV
(I never owned a TV set. And if I did: So what?)
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The BIG lie
This item is in 10 peoples cart
ONLY 3 remain available
REVISIT the link 1 hour latter
same message with the same stats
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For a limited time only...
Jeremy Falcon
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In Norway, we see a marked price rise six weeks before Black Friday. If you claim some "Before" price, "Now only xxx", that "Before" price must have been effective for at least six weeks. So for Black Friday, they can claim a significant discount, down to the ordinary, year-around prices.
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You call a service center at 04:00, and are served an automatic answering message:
"We are sorry, but at this moment we have an extraordinary amount of customers calling in, causing as very high traffic. Please be patient."
Please be patient while we try to wake up that customer service guy - he is sleeping heavily! When you get that same message (and 20 minutes waiting time) whether you call at 10:00, 14:00, 20:00, 22:00, 04.00 or 08:00, I begin loosing my faith in that 'extraordinary' number of customer requests that they claim to have.
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Same thing with the government. The message should say "We're sorry, our workers are grabbing some coffee and don't want to answer. Deal with it."
Jeremy Falcon
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Surimi, the taste-like-crab fish product, was for many years sold in Norway as 'crab sticks' - the English term.
After it became popular, some manufacturers started selling then as 'krabbepinner' - 'krabbe' = 'crab', 'pinner' = 'sticks'.
They were fined, because the product contains zero percent crab, and they had to stop marketing it as 'krabbepinner'. So they market it as 'crab sticks' - that is accepted.
Note that approx. 99.9% of all Norwegians from 12 years up understand English quite well. (The percentage knowing what 'surimi' is, is far lower )
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For several decades, Pepsodent toothpaste was marketed (at least in Norway) as "With irium".
In my childhood, I used a different toothpaste (with fluoride), but I remember friends arguing in favor of Pepsodent, as it was with irium.
When 'truth in marketing' became stronger, the manufacturers of Pepsodent were pressed on this 'irium'. They had to admit that it was their name for water. The marketing trick was that they had never claimed that Pepsodent was the only toothpaste with 'irium', and they had never claimed that 'irium' had any particular properties - only that Pepsodent contained 'irium'. Contained water. That was an indisputable truth.
In the HiFi world you see a huge amount of terms, usually as three- or four-letter abbreviations, used to prove the quality of the product. I have actually been thrown out of a stereo shop because I laughed right into the face of a salesman: That is bullshit - show me what connections that amplifier has! That's what I care about. He refused to: If you deny that this and this and this is essential to the sound quality, then I have no amplifier to sell you! ... I left the store with a big laugh.
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