this is one example ...based on your requirement change inner things..
protected void ListView1_ItemDataBound(object sender, ListViewItemEventArgs e)
{
if (e.Item.ItemType == ListViewItemType.DataItem)
{
ListViewDataItem item = (ListViewDataItem)e.Item;
string locale = (string)DataBinder.Eval(item.DataItem, "city");
if (locale == "Denver")
{
System.Web.UI.HtmlControls.HtmlTableRow cell =
(System.Web.UI.HtmlControls.HtmlTableRow)e.Item.FindControl("TableRowID");
cell.BgColor = System.Drawing.Color.AliceBlue.ToString();
}
}
}