You have got one great book "Win32 API Programming" by Petzold this is very good for learning development of Plain win32(both C and C++) application development. Trust me you wont get very much difference ...
And For Learning MFC(Advance C++ and Master Use of MACRO s) you have another good book by "Ivor Horton". But I guess MFC learning is little hard(at least for me at the beginning. Specially when you are all alone, not even internet).
anyway, MFC is built over win32 platform, MFC will guide you through a faster way of development.
CodeSource[
] is a good resource to learn both mfc and plain win32..