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I think the problem is way beyond noobs...
From what I see the most affected are professionals that actually work alone or really small teams with no experienced guidance.
SCM implementation is really a no brainer but if you never get exposed to it and don't have to curiosity chances are that you'll never reserve the time to implement it... at least not until something really bad happens...
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My guess is that they are extremely smart people who can simply remember all code changes
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