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In the United States the two major political parties use the national colors – red, white, and blue. Historically, the only common situation in which it has been necessary to assign a single colour to a party has been in the production of political maps in graphical displays of election results. In such cases, there had been no consistent association of particular parties with particular colours. In the weeks following the 2000 election, however, there arose the terminology of red states and blue states, in which the conservative Republican Party was associated with red and the liberal Democratic Party with blue. Political observers latched on to this association, which resulted from the use of red for Republican victories and blue for Democratic victories on the display map of a television network. In 2004, the association was mostly kept. As of November 2012, maps for presidential elections produced by the U.S. government also use blue for Democrats and red for Republicans.[10] In September 2010, the Democratic Party officially adopted an all-blue logo.[2] Around the same time, the official Republican website began using a red logo.

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