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Forget gold.
Forget silver.
Forget rum.
Forget women.
Plastic[^] is the new sexy.
After watching this bit of Apple marketing I went home and gathered up all of my Tupperware and locked it in a chest in the basement. I sorted the plastic according to its "sheen" or "satin" finish. I had no idea that I had all of this artwork spread throughout the house - I'm giddy with excitement.
In all reality Apple marketing really has it down to a science. By the end of the video I'm asking myself how I can live without a phone encased in plastic - I cannot believe the confidence with which they market gaudy crap. It is a supreme bullshit job, stunning in its effectiveness. It will be gobbled up by consumers.
Marketing just a year or so ago was bragging about solid aluminum cases - it left me wondering how any computer could be housed in anything less than a solid piece of machined aluminum - and now, on a whim, they change course and get you thinking about the unparalleled beauty of plastic.
Simply amazing.
I'm waiting for the iPhone that is encased in petrified goat droppings.
1: Eco-friendly.
2: Several exciting earth tones.
3: Easy to hold.
I honestly think they could sell it by the millions.
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MehGerbil wrote:
I'm waiting for the iPhone that is encased in petrified goat droppings.
Plastic is made of petrol, and petrol is "made" of dead leaves and corpses so... it is eco-friendly.
 
I'd rather be phishing!
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Oh I dunno, "Yarrrr! hand over yer polymers!", just doesn't have that piratey zing to it.
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Plastic was originally very expensive and only featured as a luxury product in car trim. Welcome back to the 50's.
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Patent it. Run, don't walk.
BDF
The internet makes dumb people dumber and clever people cleverer.
-- PaulowniaK
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Could that presentation have been any more pretentious?
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." Red Adair.
Those who seek perfection will only find imperfection
nils illegitimus carborundum
me, me, me
me, in pictures
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So much sincerity in such a small promo.
I may not last forever but the mess I leave behind certainly will.
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mark merrens wrote: Could that presentation have been any more pretentious?
Well, with a little work and clear intent, I'd think you could achieve that goal. I am being hard pressed to figure out how to do so without making it seem like that is the goal. I think they did an excellent job of hiding that intent for this ad.
I did sort of feel like sticking my fingers down my throat while watching it.
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Hey, plastic is organic. Contains Carbon, right?
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MehGerbil wrote: 3: Easy to hold.
First I need mind bleach!
I do not even want to know how you know it is easy to hold! 
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Do you get many Petrified Goats round your neck of the woods?
This message is manufactured from fully recyclable noughts and ones. To recycle this message, please separate into two tidy piles, and take them to your nearest local recycling centre.
Please note that in some areas noughts are always replaced with zeros by law, and many facilities cannot recycle zeroes - in this case, please bury them in your back garden and water frequently.
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At dusk the roads are crazy with them.
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McD's has perfected the art of selling crap as editable food.
A good salesman can sell anything!
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A shame it won't play in my (mandated) browser.
As it is, the preview image...can't decide if he looks like an orderly or a patient in a mental institution.
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"Multiple parts have been reduced to a single polycarbonate component"
Great!
So It'll be a hundred bucks cheaper than the previous version!
[edit] I've just downloaded the video, in case I ever have to give classes in bullsh1tting. [/edit]
I wanna be a eunuchs developer! Pass me a bread knife!
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If you ever need a guest speaker for your class I'm available.
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Well maybe they learned from the "You held it wrong" debacle where they incorporated the antenna in the metal frame.
That won't happen now.
Psychosis at 10
Film at 11
Those who do not remember the past, are doomed to repeat it.
Those who do not remember the past, cannot build upon it.
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Based on that video the phone has been designed to be held.
Whatever that means.
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I tried to watch it, I really did..... I just kept spacing out.
If it moves, compile it
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You must not be a very good consumer.
If you aren't good consumer you must hate capitalism.
If you hate capitalism you must hate this country.
If you hate this country you're a violent lunatic.
Clearly, you're some kind of wild-eyed, gun waving terrorist.
You'll be arrested, processed, and your corpse turned into a beautiful plastic case for an iPhone.
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This is what I call "Strait Line Logic". I've mentioned it before, but you give me the chance to call it out!
If it moves, compile it
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loctrice wrote: This is what I call "Strait Line Logic". I've mentioned it before, but you give me the chance to call it out!
I'll admit the 'being turned into an iPhone case' was a bit over the top as that technology doesn't exist yet; however, the rest of it was pretty sound.
(BTW, that type of logic is pretty much why I no longer debate stuff over the internet.  )
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loctrice wrote: This is what I call "Strait Line Logic".
Does a jacket come with that line?
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Still waiting... 
The signature is in building process.. Please wait...
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It's out October 17th. If you have Win8, you'll be able to install the final version from the store then.
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