First u have to give CommandName and CommandArgument property in source file like this
<Columns>
<asp:TemplateField>
<ItemTemplate>
<asp:LinkButton ID="LBviewreport" CommandName="Viewreport" CommandArgument='<%#Eval("Your Table Column Name") %>' runat="server">View Report</asp:LinkButton>
</ItemTemplate>
</asp:TemplateField>
then on rowcommand event
protected void GridView_RowCommand(object sender, GridViewCommandEventArgs e)
{
if (e.CommandName == "Viewreport")
{
string str = e.CommandArgument.ToString();
}
}