The error message is quite clear, you're trying to insert a row that contains the exact same data that already exists in another row in your table in the column(s) you have defined as primary key.
The purpose of the primary key is to prevent duplicates, hence the error message.
In order to see the primary key, open Sql Server Management Studio, navigate to your database and table, right click the table and select Design. There you should see a key icon in front of the column(s) that is primary key.
Another option is to run a query to get the primary key info. For that you can try the following:
SELECT a.TABLE_CATALOG,
a.TABLE_NAME,
a.COLUMN_NAME,
a.ORDINAL_POSITION
FROM INFORMATION_SCHEMA.KEY_COLUMN_USAGE a
WHERE a.CONSTRAINT_NAME = 'PK__customer__26A1118D08EA5793'
ORDER BY a.ORDINAL_POSITION