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Arguably it is just as important to know how to NOT market yourself as it is to market yourself. There are many mistakes you can make that can either cripple your career or severely hurt your chances of getting a job, landing clients, or pursing any other venue you want to pursue. I don't think billboards are the right way to go
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But the Billboards worked fine when I marketed myself as a The Stud.
| "The difference between genius and stupidity is that genius has its limits." - Albert Einstein | | "As far as we know, our computer has never had an undetected error." - Weisert | | "If you are searching for perfection in others, then you seek disappointment. If you are seek perfection in yourself, then you will find failure." - Balboos HaGadol Mar 2010 |
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Well of course. Studness is fine for billboards, just not for devs  You have to know your tools.
TTFN - Kent
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I would say the number 1 way to not market yourself as a software developer is to market yourself at all.
Don't, just don't.
Just be as good as you can be and let the employers come to you and do the legwork, don't play their game.
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HomerTheGreat wrote: Just be as good as you can be and let the employers come to you and do the legwork, don't play their game.
Ding-ding-ding: you win the "right approach" quiz! 
Marc
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I found myself genuinely hating the author of that article. Not because of the content, but because of the number of typos that 2 minutes editing would have caught. Let us hope his CV is better.
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Duncan Edwards Jones wrote: number of typos
I think the author isn't a native English speaker. I've found parts of his Pluralsight videos hard to understand due to his accent.
/ravi
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If you want this kind of thing, it's really been done long before and far better by Richard Bolles in What Color Is Your Parachute. It's really a great book. Read it years ago at the beginning of my IT career and it really does help.
Check it out.
Amazon -- What Color Is Your Parachute by Richard Bolles[^]
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Do you really think and employer cares what you, or I, want?
And right there is the problem. Frankly, if my employer isn't interested in what I want, then I don't want to work with them. The idea is that both parties find the relationship mutually beneficial, beyond just the paycheck for the employee and the work accomplished for the employer.
Same thing with dating. I don't want a "pleaser" (did I really just say that???) I want someone to tell me what they want so I know if I'm a person who meets those wants.
There is always some crisis that is making them the victim yet again.
Yup, and I don't find that with the men and women that do the real work in the company are drama queens. That job seems to be managements.
Your worth is not tied up in how many programming languages you know or how many years of experience you have, but in the person you are and how confidence you are in being that person.
We are talking resumes here, right? Full of facts and figures of how many years doing this, how many technologies used to do that. Sort of contradicts the "nobody cares what you want" idea at the beginning of the article, because my worth is about what I do and what I want, which can't be expressed in those facts and figures very easily.
Personally, I hate resumes. They make for an amusing autobiographical read while sitting on the porcelain throne, to be disposed of in the same manner.
Marc
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Kent Sharkey wrote: Arguably it is just as important to know how to NOT market yourself as it is to market yourself
I don't do marketing, but software-development; WYSIWYG. Any dev that is marketing him/herself is advertising and brushing up reality.
Now, do you want a marketing-answer if you cannot run your apps? "Yes, we'll fix that in the next release, which is going to fix all your problems. Have a niiiiiiiiiiiiice day".
Bastard Programmer from Hell 
If you can't read my code, try converting it here[^]
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A recently discovered bug in the GnuTLS cryptographic code library puts users of Linux and hundreds of other open source packages at risk of surreptitious malware attacks until they incorporate a fix developers quietly pushed out late last week. See: Linux is popular. The hackers are hitting it now.
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It's finally the year of the Linux desktop bugs! 
"These people looked deep within my soul and assigned me a number based on the order in which I joined."
- Homer
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The software behind Pixar's minutely-animated hairs, flowing water, and more. Now you can make that Toy Story tribute you've always wanted to make
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I think I'll make a Toy Story tribute where when they lamp tries to stomp on the i in Pixar, the i jumps up and bludgeons the lamp to death.
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Lol that would be funny. 
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DockPort is an optional extension of the DisplayPort standard that will allow USB 3.1 data and DC power for battery charging to be carried over a single DisplayPort connector and cable that also carries high-resolution audio/video (A/V) data. Oh look, a new cable standard! This should be the one to solve everything.
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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.-John Q. Adams
You must accept one of two basic premises: Either we are alone in the universe, or we are not alone in the universe. And either way, the implications are staggering.-Wernher von Braun
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.-Albert Einstein
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Insecure by design and trusted by default, embedded systems present security concerns that could prove crippling. "Patches, I’m depending on you"
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A coalition of nearly two-dozen tech companies and civil liberties groups is launching a new fight against mass internet surveillance, hoping to battle the NSA in much the same way online campaigners pushed back on bad piracy legislation in 2012. "We can't impose freedom, but we can eliminate roadblocks to freedom, and to allow free societies to develop."
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Deedle is a .NET library for interactive data analysis and exploration. Deedle works great with both C# and F#. It provides two main data structures: series for working with data and time series and frame for working with collections of series (think CSV files, data tables etc.) For your data deedling needs
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With 4,000 new APIs, iOS 8 is the biggest launch for Apple developers in six years. Not counting Swift (Metal might have potential)
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TypeScript, ASP.NET MVC Scaffold templates, Windows Composition Engine, VB6, and more. What more could you want. A little something for you to read in the ... library
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Say what you want but I read somewhere that back in 2000 huge percentage of LOB apps (and developers) were using VB6. People start exploring other options and jumped to Java bandwagon when MS dropped VB6 support from their .NET family. Adding VB6 support back in, is a very nice touch... Only it's 15 years too late - eternity in IT years...
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